What We Do
Strategy | Business Development | Content Creation | Digital Marketing | Experiential | Creative Direction
Do the research; get results.
We believe in culture and staying true to it. Whether it's music, action sports, or street art, we can help align your brand successfully with the correct target demographic.
Build your business with our relationships.
Whether it's sales, brand partnerships or creating new revenue streams, our executive team has 80 plus years of combined experience in building businesses and forging strong relationships.
Keep your audience passionately engaged.
Creating great content is easy, but creating great content that is meaningful for your brand and creates ROI is not so easy. Our veteran film makers have not only made successful feature films, they have also worked with some of the biggest brands in the world from Facebook to GE to Nike. Let us help you tell your story.
Use the right digital platforms for your brand.
In a world where every brand seems to be everywhere, we can help your company find the right lanes for your needs. We will find the right platforms to reach your audience effectively and efficiently. No hype, just metrics.
Too often brands forget to be tangible.
There is something to be said for seeing, hearing, and touching a brand in the real world. These experiences bring your brand to life in a way that you just cannot achieve digitally or through more traditional methods. We can bring your brand to life with strategic events and experiential activations.
Dare to be different.
In a world full of homogenous brands, those that dare to stand out and push the boundaries are those that reap the rewards. Great creative direction should stimulate, challenge, excite and engage your customers. Let our team of cultural experts and creatives help get you there.
Media Brands & Partners
Our sites and socials reach millions of centennials and millennials a month.
Progressive Music + Culture
Magnetic Magazine captures the current landscape of electronic, hip-hop and indie music culture with top artist interviews, breaking news, industry coverage, fashion, festivals and events, DJ/Production gear, and gadgets. Magnetic covers the entire spectrum of this incredibly fast moving culture.
Electronic Music + Fitness Culture
FitEDM takes EDM out of the DJ booth and into your exercise routine. Whether you are running on the treadmill or lifting weights in the gym, FitEDM is curating the best music for your workouts. Focusing on content that revolves around workout soundtracks, health, and wellness, to forward-thinking exercise routines, FitEDM is where music and fitness collide.
Electronic Music Conference and Media Company
Winter Music Conference is a pivotal platform for the advancement of the electronic and indie music industry. During WMC, music enthusiasts, artists, DJ's and industry delegates from 70 countries converge on Miami Beach for a concentrated schedule of more than 500 events, parties, seminars and workshops. Magnetic Agency Group works with WMC closely across brand strategies, business development, and event production.
Who We Are
A seasoned team of media, marketing and content executives with a proven track record of success.
David C. Ireland
Founder / CEO
David Ireland began his career in 1995 founding BPM Magazine and P•cket a local Southern California events guide for the electronic music scene. In August of 2000, BPM Magazine merged with djmixed.com LLC an online media company based in Los Angeles which later evolved into the Overamerica Media Group [OMG] in 2003.
OMG later acquired two more print publications (Vapors, C-16) and created the Infiltrate Marketing Agency and HypeCircle a digital agency and online ad network which represented Hypebeast, Highsnobiety, and other top tier culture sites. OMG became known for 360 marketing campaigns offering clients multiple touch points including experiential, digital and traditional media. In 2007 the company had become a boutique powerhouse working across multiple verticals (hip hop, electronic music, action sports and auto culture) with more than $8 million in annual billing and 24 full-time employees.
In 2009, Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel where he launched the largest 360 advertising campaign in the brand's US history with the BE STUPID initiative.
Returning to his roots in media in 2011, he cofounded the online music and culture portal Magnetic Magazine and later FitEDM.com. The Magnetic Agency Group was created in 2015 growing the business into a multinational company with offices in Denver, Los Angeles, and Madrid.
Over the course of his career, Ireland has worked with some of the top companies in the world including Ford, Kia, Nike, Puma, Levis, Sony, Xbox, Live Nation, Apple, Red Bull and many other blue chip brands.
Laura D. Smith
Chief Content Officer
Laura Smith is an independent producer of award-winning narrative and documentary films. She produced the indie horror sensation It Follows, which premiered at the 2014 Cannes Film Festival and garnered Film Independent Spirit Award nominations for Best Director, Best Editing, and Best Cinematography, as well as I'll See Your In My Dreams, which premiered at the 2015 Sundance Film Festival and garnered a Gotham Award nomination for Best Actress, both films also making IndieWire’s list of “Top 20 Grossing Indies of 2015.” Her most recent film, And Then I Go, had its world premiere at the 2017 Los Angeles Film Festival, where it was met with rave reviews. Smith also produced Scott Teems' That Evening Sun, which won the Audience Award and a Special Jury Prize at its 2009 SXSW Film Festival premiere and garnered to Film Independent Spirit Award nominations.
Smith began her career working under Oscar-nominated filmmakers Paul Thomas Anderson and Andrew Niccol. Other feature credits include Factory Girl, Come Early Morning, Happy Endings, Lonely Hearts, The Year of Getting to Know Us, Victor, Sironia, and A Single Frame.
Smith was named on Variety's “10 Producers to Watch” list in 2015 and nominated for the Piaget Producers Award at the 2016 Film Independent Spirit Awards. She is a Sundance Institute Fellow, a Film Independent Producing Fellow, and has lectured and served on panels for universities and organizations such as UCLA, Sundance Institute, Film Independent, SAGIndie, SXSW, and the Austin Film Society.
Strategic Marketing Executive
A P&G trained marketing executive, Kedric George brings more than 15 years of experience in CPG brand building, retail marketing, new product development, and P&L management.
George's most recent role brought him to the recreational category where he served as the Vice President of Marketing at ebbu, LLC, in Colorado, where he was responsible for the strategy and implementation of all marketing plans and communication.
As former Director at Coors Brewing Company and MillerCoors Brewing, George led MillerCoors Economy and Heritage Brands’ Marketing division, Miller Lite, and Coors Light’s Retail Marketing, and Coors Light’s New Product/Packaging Initiatives.
George received his MBA in Marketing/Strategic Management from New York University, Leonard N.Stern School of Business; and his Bachelors of Science in Mathematics Education from Louisiana State University.
Experiential Expert + Content Producer
Jon Layne brings 20 plus years of experience in the music and live event industry. Layne's early accomplishments include running a respected indie electronic label Intuit:Solar and managing top Detroit electronic acts The Detroit Grand Pubahs and the legendary DJ Assault. Layne eventually established an international 360 music management company and secured deals with major record labels and international distributors.
After a successful stint in the music industry, he shifted over to the live event business moving to Los Angeles in 2002. Since then he has conceptualized and produced 2200+ celebrity, social, corporate, and charity events as well as promoted 600+ events with talent ranging from Jamie Foxx to the Beastie Boys.
He brings an established network of partners, clients, influencers, and key players in the entertainment industry. Along with his music and event experience, Layne has also produced and created premium content for Magnetic Magazine, Complex TV, and Fuel TV’s (a Fox Network) broadcast and digital platforms.
Director + Producer
Vincent Grashaw first broke onto the scene as a producer of the independent feature film Bellflower, which was one of the most buzzed-about films to premiere at Sundance 2011. The film went on to play SXSW and garnered several awards, including Film Independent Spirit Award nominations for Best Cinematography and the John Cassavetes Award. It also received a Gotham Award nomination for Breakthrough Director and was distributed by Oscilloscope Laboratories.
Having always had his sights set on directing, Vince then wrote and directed his debut feature, Coldwater, about a teenage boy who is sent to a juvenile reform facility in the wilderness, which premiered at SXSW 2013 and was distributed by Breaking Glass Pictures.
Grashaw recently produced Chuck Hank and the San Diego Twins, starring David Arquette and Troian Bellisario. And Then I Go, adapted from the acclaimed novel Project X by Jim Shepard, is Grashaw’s sophomore feature film. The film stars Justin Long, Melanie Lynskey, Tony Hale, Carrie Preston, and Melonie Diaz.
Outside of the independent feature film world, Grashaw produces/edits/directs branded content for musicians, independent businesses, and major corporations.
SEO / SEM + Digital Marketing Executive
Tyler Horsley has years of specialized government agency training that serves as a competitive edge in working with SEO algorithms. He specializes in finding algorithmic efficiencies that parlay into unbeatable SEO. Horsley has worked with multiple agencies including the IRS, DHS, and federal military contracting. His core capabilities are:
Horsley's most recent venture Nuclear Networking is a top-tech digital marketing firm based in Denver, Colorado. Nuclear Networking is staffed by technically-trained individuals who bring unique skills to the table from backgrounds that include top-MBA business insight, U.S. government agencies, and database management. Horsley also acts as the CTO, CFO, shareholder, and advisor for multiple companies including law firms, tech sites, real estate companies, and more.
The Magnetic Agency Group Production Work
Advertising Spots | Branded Content | Webisodes | Mini Docs
Magnetic x Red Bull x Movement
Mini Doc | Editorial
Magnetic's editorial team caught up with the cultural curators of Red Bull Radio, Red Bull House of Art and Red Bull Music Academy to document their activations at Movement 2017. Our production team produced, shot and edited the video for Magnetic Magazine's editorial team.
Ray Ban - Never Hide
Produced by Laura Smith. Shot in San Francisco, CA, for the Ray Ban "Never Hide" campaign series.
Ballpark Holistic Dispensary Showcase x Leafly
The Magnetic Agency Group worked with Leafly to create this dispensary showcase for their client Ballpark Holistic Dispensary, one of the first legal cannabis retailers in the United States.
Raumfeld x Marlon Pruz x Magnetic
Mini Doc | Brand Collaboration
Magnetic teamed up with Berlin-based Raumfeld speakers and Miami artist Marlon Pruz for a brand collaboration during Art Basel 2016.
Off The Grid - Complex TV x Magnetic
Created and executive produced by David Ireland, this was a series that paired up Magnetic Magazine with Complex TV to take a famous DJ/Producer (Gareth Emery) off the grid to produce a track. At the end of the sixth episode, the track was revealed and given away to promote Emery's new album.
Points In Between - Complex TV x Magnetic
Created and executive produced by David Ireland, this was a series that paired up Magnetic Magazine with Complex TV to take a famous DJ/Producer Duo (Blondish) on the road and capture the intimate moments between gigs showing travel, drama and the true meaning of being a touring DJ.
The Magnetic Agency Group
Winter Music Conference 2019